SELF EMPOWERMENT and being uncompromisingly you, the conceptionally ideology of the founder of DVA Beautique. The twenty first century woman has become increasingly burdened like no other generation, we need to juggle being mothers, wives and career minded women, and for that we have become time poor to feel good or to nurture ourselves due to our hectic lives.

Having taken early redundancy from her banking position in 2007 and having trained and qualified as a beautician from the London School of Beauty, the founder of DVA Beautique saw a gap in the market for time poor women who had little time to pause and pamper themselves in a middle of a shopping trip. As a young mother herself at the time with two young girls, Vaishali Patel was the individual behind the first of its kind beauty bar, opening this at the iconic Westfield London, shopping centre in White City in May 2010.

DVA Beautique were the first in the UK to launch the express 20 minute lash extension, the 'DVA Quik Lash’ as we refer to it is only available through DVA Beautique locations or from certified DVA technicians. Our trained lash technicians are highly skilled and in a matter of minutes will transform your lashes to a set of thicker, longer and fuller lashed that look sexier and natural, without the traditional hour plus long wait with conventionally applied lashes.

DVA Beautique however, isn't all just about lashes, our technicians are skilled at the ancient Indian beauty technique of threading, creating flawless defined and perfect brow shapes by their artistry with the use of a cotton thread.

As with all modern businesses DVA Beautique has created its own online presence selling a number of innovative products under the DVA Beautique brand - all with one thing in common, they give instant results.